论文部分内容阅读
大陆的第一罐八宝粥诞生于1991年,她的名字叫亲亲。亲亲八宝粥的诞生给大陆传统的食品文化注入了新的活力,也给传统的食品制造业带来了观念上的革命。加之亲亲在经营过程中注重产品质量,注重售后服务,注重新品开发,在广告宣传中赋予产品的亲情、温情、人情;尤其是在企业形象及品牌建设中,有计划、有重点、有针对性地开展了各种类型的活动,使得亲亲品牌在同行业中一直保持领先地位,亲亲产品一直畅销不衰。
The first Chinese mainland pudding was born in 1991, her name is kiss. The birth of kissing pomegranate porridge has infused new vitality into the traditional food culture of the mainland and also brought a conceptual revolution to the traditional food manufacturing industry. Coupled with the pro in the course of business focus on product quality, focus on after-sales service, pay attention to new product development, advertising in the product to give the family, warmth, human feelings; especially in the corporate image and brand building, there are plans, focused, targeted Various types of activities have been carried out to make the pro brand a leading position in the industry and the pro products have been selling well.