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正确使用商品商标,对于促进商品销售无疑是至关重要的。反之,使用不当或在使用中存在问题,则直接关系到商品的促销,同时,也损害企业及消费者的利益。因此,对商品商标的正确使用就显得尤为重要。商品促销,离不开广告宣传。如何正确进行广告宣传是值得研究的。如在广告宣传中,使用县级行政区进地名的问题。近一段时期,山东省某制药有限公司,频频在中央电视台及地方电视台上大做广告。该
Correct use of product marks is undoubtedly crucial to the promotion of merchandise sales. Conversely, improper use or problems in use, is directly related to the promotion of goods, but also damage the interests of businesses and consumers. Therefore, the correct use of trademarks of goods is particularly important. Product promotion, inseparable from advertising. How to properly advertise is worth studying. Such as advertising, the use of county-level administrative names into the issue. In a recent period, a pharmaceutical company in Shandong Province frequently advertised on CCTV and local television stations. This