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从安吉斯视角来看,广告主已经越来越认可东方卫视的平台价值,其中有许多广告主已经与东方卫视结成战略合作关系。目前,广告主与东方卫视的合作形式呈现多样化,不再仅仅局限于硬广投放,内容合作、冠名、植入等深度合作形式已经开始成为广告主的有益尝试。
From the perspective of Anjisi, advertisers have increasingly recognized the value of the platform of Oriental Satellite TV, among which many advertisers have already formed strategic cooperative relations with Oriental Satellite TV. At present, the forms of cooperation between advertisers and TVB are diversified. They are no longer confined to hard-line investment. Content cooperation, title, implantation and other forms of deep cooperation have begun to be useful attempts of advertisers.