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新技术革命和世界一体化浪潮,把今天的传媒业推进了一个大动荡的时期。面对日益激烈的竞争,中国的传统媒体茫然了。生存环境的恶化,使这些曾经受到旧体制的保护,在财政的地盘上养尊处优的意识形态要害部门,开始感受到自身的脆弱,担忧起了未来的前途。 认识到自己的不足给媒体的改革增添了动力。为了在激烈竞争的环境下求生存、求发展,媒体改革的呼声一浪高过一浪,各家媒体都进行了程度不同的改革。然而,各家的成败却不同,有的改来改
The new technological revolution and the wave of world integration pushed the media industry of today into a period of great turmoil. In the face of increasingly fierce competition, traditional media in China is dazed. The deteriorating living environment has enabled these ideologically vital departments, once protected by the old system and pampered on the financial turf, to begin to feel their own fragility and to worry about their future prospects. Realizing that my own deficiencies have added impetus to media reform. In order to survive and develop in a fiercely competitive environment, the voice of the media reform wave after wave and various media have carried out reforms of varying degrees. However, the success or failure of each family is different, some change