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全球化的金融风暴席卷全球,投资、经营风险不断增加,提高和开展服务营销策略是物流企业参与市场竞争、建立企业核心竞争力,提高自身服务水平和服务效率,提升企业品牌形象和影响力,提高顾客的满意度和忠诚度的必由之路。为了有效地开展服务营销,物流企业应针对现代物流的特点注重市场与客户的细分,从服务差异化、有形化、标准化以及品牌化出发,制定和实施科学的服务营销策略,保证企业竞争目标的实现。
The global financial crisis has swept the world, and investment and business risks have been increasing. Marketing strategy of service enterprises is to participate in market competition, establish core competitiveness of enterprises, improve their service level and service efficiency, enhance their brand image and influence, The only way to improve customer satisfaction and loyalty. In order to carry out service marketing effectively, logistics enterprises should focus on the segmentation of the market and customers according to the characteristics of modern logistics. From the service differentiation, tangible, standardization and branding, the logistics enterprises should formulate and implement the scientific service marketing strategy to ensure the competitive target The realization.