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伴随社会进步,移动电子商务在旅游中的应用更加广泛。现阶段,移动电子商务在旅游中的应用还处于初级阶段,需要不断的进行营销方面的创新。本文对移动电子商务在旅游中的应用模式进行了详细的介绍,指出了移动电子商务在旅游中的营销创新措施。
With the social progress, the application of mobile e-commerce in tourism is more extensive. At this stage, the application of mobile e-commerce in tourism is still in its infancy and requires constant marketing innovation. This paper introduces the application mode of mobile e-commerce in tourism in detail, and points out the marketing innovation measures of mobile e-commerce in tourism.