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对于一个时尚品牌而言,只有拥有了引领潮流的魅力,才能赢得消费者青睐,才能具备驾驭市场的能力。作为中国时尚羽绒服的领跑者,艾莱依始终站在时尚潮流的前端,把最新的时尚元素融入产品之中,呈现给消费者;它专注于创新发展,改变着人们对传统羽绒服的印象和固有认知;并以独特的企业文化助力品牌成长,而这些正是艾莱依品牌制胜的关键之道。引领时尚的品牌魅力艾莱依认为时尚是一种流动的色彩,是一种对待生活的态度,是一种独特的内心追求,更是一种健康的生活方式。通过“向时尚致敬”的表达,艾莱依在传递一种时尚态度,表达时尚主张,不仅是关于服装,或教导大众如何搭配美丽,或是教会他们捕捉时尚的角度,构建一种健康时尚的生活方式。
For a fashion brand, only have the charm of leading the trend, to win the favor of consumers, in order to have the ability to control the market. As a leader in China’s fashion down jacket, Islay always stand in the forefront of fashion, the latest fashion elements into the product, presented to the consumer; it focuses on innovation and development, changing people’s impression of the traditional down jacket and inherent cognition ; And with a unique corporate culture to help brand growth, and these are the key to the success of Islay brand. Leading the fashion brand charm Islay believes that fashion is a mobile color, is a attitude towards life, is a unique pursuit of the heart, but also a healthy lifestyle. Through the expression of “paying tribute to fashion,” Islay is conveying a fashion attitude and expressing fashion ideas not only about clothing, or teaching the public how to look beautiful with fashion, or teaching them to capture fashion, and to build a healthy and stylish lifestyle.