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企业文化是企业在特定的政治、经济、社会文化背景下为取得在商品竞争中的地位和全员力量统一于共同目标下,通过一定的途径和手段,在企业内部逐渐形成的被全体职工普遍接受并相对稳定的共同的价值观念、行为准则、企业精神、经营理念、企业形象、企业的目标等。随着现代企业制度的建立和完善,企业文化建设日益成为企业取得竞争优势、发展创新的必备条件,成为树立良好企业形象和生产知识品牌的重要管理手
Corporate culture is a business under certain common political, economic, social and cultural background in order to achieve the status of the commodity in the competition and full strength in a common goal, through certain means and means, gradually formed within the enterprise by all the workers generally Accepted and relatively stable common values, codes of conduct, entrepreneurial spirit, business philosophy, corporate image, business goals and so on. With the establishment and perfection of the modern enterprise system, the construction of enterprise culture is becoming an indispensable condition for enterprises to gain competitive advantage and develop innovation day by day, becoming an important management hand for establishing a good corporate image and producing a knowledge brand