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第二次世界大战后,广告随着大众传播媒介迅速扩展,劝说的新方法出现了,这个领域扩大到包含更多的市场和有动机的研究、各种有组织的宣传广告、各种计算机软件和硬件的应用以及种种非中介推销技巧。据估计到八十年代末全世界广告费用将超过3,000亿美元。在1980年10月15日《财政时报》的一个特别栏目里,一个广告客户宣称面对面的销售基本上消失了。战后发展从1940年至1956年,由于纸张的短缺,英国曾实行法定的新闻印刷配给。在其最困难的时候,全国性的报纸锐减至战前版面的四分之一,这意味着全国性的报纸上的广告大大减少。地
With the rapid expansion of the mass media after World War II, new ways of persuasion emerged and the field was expanded to include more marketplace and motivated research, various organized advertising campaigns, various computer software And hardware applications and a variety of non-intermediate marketing skills. It is estimated that by the end of the 1980s, advertising costs in the world would exceed 300 billion U.S. dollars. In a special section in the Financial Times on October 15, 1980, an advertiser claimed that face-to-face sales had largely disappeared. Post-war development From 1940 to 1956, due to a shortage of paper, the United Kingdom had enacted a statutory press printing rationing. At its most difficult times, the national newspaper plummeted to a quarter of the pre-war layout, which meant that advertisements in national newspapers were drastically reduced. Ground