2013年中国电视节目大盘点

• 作 者: 冷凇 阚迺庆
• 机 构: 中国社科院新闻与传播研究所,江苏信息学院,
• 出 处: 传媒观察
• 发表日期: 2014年01期
• 关键词: 中国电视节目 新闻联播 选秀 大盘点 身段 互动营销 信息量 选秀节目 大年 电视晚会

2013年,新闻联播除了节奏加快、信息量加大等改革之外,最引人注目的是身段下移,视线与平民实现主动对接;2013年中国电视是海外模式引进的大年,全年引进模式不下于60档之多;《中国好声音》以网上网下的互动营销和多屏轰炸引领了选秀的3.0时代,在创下了高收视率的同时,也在互联网上播放了15亿次之多;

In 2013, apart from the reforms such as the accelerated pace of rumors and the increase in the amount of information, the news network was the most notable one in that its figure was down and the line of sight was actively connected with the common people. In 2013, China Television introduced the overseas model and introduced the whole year Mode no less than 60 files; “China Good Voice” to the online and offline interactive marketing and multi-screen bombing led the draft of the 3.0 era, set a high ratings, but also on the Internet broadcast 1.5 billion times many;