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目前,数字媒体产业正在逐渐渗透整个影视广告行业,数字媒体技术集合了数字媒体技术、网络科学技术、文化知识产业三大主流的优势,在场景设计、角色形象设计、游戏程序设计等多方面得到了迅猛发展和应用。数字媒体技术在影视广告设计领域同样具有重要的引领作用。一方面,数字媒体技术可以丰富和扩展影视广告的语言范畴,优化设计理念的不断创新发展。另一方
At present, the digital media industry is gradually penetrating the entire film and television advertising industry. The digital media technology combines the advantages of the three main streams of digital media technology, network science and technology, and cultural knowledge industry, and is obtained in many aspects such as scene design, character image design and game program design The rapid development and application. Digital media technology in the field of video advertising design also has an important leading role. On the one hand, digital media technology can enrich and expand the language category of film and television advertising and optimize the continuous innovation and development of design concepts. The other party