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“南亚地区的其中一种独特的文化,就是人们喜欢谈话。”这是某知名电信运营商对于亚洲电信业发展前景的一句精彩评论。亚洲人的这种文化特性也一度为并正在为电信业在亚洲的繁荣发展带来了巨大的商机。然而,一个不可忽视的问题是,亚洲的电信业绝大部分集中于城市,随着亚洲城市的移动电话普及率接近饱和,电信公司如果希望继续保持昔日的快速增长率,就必须转变市场战略,必须跨越因消费者贫富差距产生的城乡“数字鸿沟”,大力开拓农村市场。这就是安永会计师事务所于2007年6月19日发布的报告——《亚洲呼声:亚洲电信业的崛起》得出的一项主要结论
“One of the unique cultures in South Asia is that people like to talk.” This is a well-known comment by a leading telecom operator on the future of telecom in Asia. This cultural identity of Asians was once again a huge business opportunity for the prosperity and development of the telecommunications industry in Asia. However, one issue that can not be ignored is that the telecommunication industry in Asia is mostly concentrated in cities. As the penetration rate of mobile phones in Asian cities is nearly saturated, if the telecommunications companies want to maintain their rapid growth rate in the past, they must change their marketing strategies. The rural-urban market must be vigorously exploited by transcending the “digital divide” between urban and rural areas caused by the gap between rich and poor consumers. This is one of the main conclusions reached by Ernst & Young in a June 19, 2007 report, “Asia Voice: The Rise of Asia’s Telecommunication Industry.”