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1998年元旦,《申江服务导报》在上海正式创刊。作为解放日报报业集团报业改革的试验田,《申江服务导报》以全新的概念和风格走向市场,贴近市民,引导潮流,开创了融新闻性与服务性于一体的周报时代。更重要的是,其独特的经营理念、发行模式和广告机制已成为现代报业管理的范例,影响极为深远。《申江服务导报》究竟采取了怎样卓有成效的经营模式?目前该报的广告和推广总代理——上海中润广告有限公司的执行总经理邬义(原韵意广告有限公司副经理)将为我们揭开谜底。
New Year’s Day in 1998, “Shen Jiang Service Herald” was officially launched in Shanghai. As the experimental field for the press reform of the Jiefang Daily Newspaper Group, “Shenjiang Service Herald” has taken the brand-new concept and style to the market, has been close to the public, guided the trend and opened up the Weekly News Week, which integrates the newsability and service. More importantly, its unique business philosophy, distribution model and advertising mechanism have become an example of modern newspaper management, with far-reaching implications. “Shenjiang Service Herald” has taken what kind of fruitful business model? At present the newspaper’s advertising and promotion of general manager - Shanghai Run Advertising Co., Ltd. Wu Yi, executive vice president (formerly Yun Advertising Co., Ltd. Deputy Manager) will be We opened the answer.