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一、IBM 营销策略架构轮形图:笔者曾在 IBM 台湾公司工作达22年,历任许多与营销及管理相关的职位,并参与营销策略、政策的制订以及执行。IBM 的营销策略架构可以此轮形图概括:中心部分为 IBM 基石之所在,包括其历久弥新的企业文化和代表其核心精神的基本信念,IBM 据此衍生出今日之核心优势,即人才、研发能力与广大客户群,并演绎出其营销策略,来实现扩大市场占有与心灵版图(MindShare)的强烈愿望。二、IBM 的文化由于深厚的企业
First, the IBM marketing strategy architecture wheel map: I worked in IBM Taiwan company for 22 years, has held many marketing and management related positions, and participate in marketing strategy, policy formulation and implementation. IBM's marketing strategy architecture can be summarized in this wheel diagram: the center part of the cornerstone of IBM, including its long-lasting corporate culture and the basic conviction of its core spirit, IBM derived therefrom the core strengths of today, that is, talent, R & D capabilities and a large customer base, and deduce its marketing strategy to achieve the desire to expand market share and mindshare (MindShare). Second, IBM's culture due to deep business