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目前产品包装设计越来越受到广泛的关注,产品在包装的过程中已经被注入了诸多的感情因素.就产品的包装功能而言,已从传统的实用包装向软包装转化。包装设计所表达的情感已受到普遍关注.面对消费者审美水平的不断提高,包装设计所传达的情感效应更趋明显。如何更好的传达包装设计的情感效应,本文从以下几个方面来进行论述:一、概述包装设计情感效应的重要性。二、如何传达包装设计的情感,这个问题的论述主要从包装设计要素的角度进行论述。三、综述产品包装设计传达情感效应的意义。
At present, product packaging design is receiving more and more attention, and the product has been infused with a lot of emotional factors in the process of packaging.As for the product packaging function, it has been transformed from traditional practical packaging to flexible packaging. Emotions expressed in packaging design have received widespread attention.With the continuous improvement of consumer aesthetic standards, the emotional effects conveyed by packaging design have become more apparent. How to better convey the emotional effects of packaging design, this article from the following aspects to be discussed: First, an overview of the importance of the emotional effects of packaging design. Second, how to convey the emotion of packaging design, the discussion of this issue is mainly discussed from the perspective of packaging design elements. Third, review product packaging design to convey the significance of the emotional effect.