论文部分内容阅读
实体零售要做的事情,第一是重塑消费者心智,为什么消费者非要到你这里买东西;第二重新定位核心消费需求;第三要让实体店成为最后临门一脚,让线上成为搜索、比价、评价的地方。我们谈实体零售新的商业模式,核心点千万要记住,一定是让你的实体店引来更多的人,来得更频繁。否则你的商业地产,你的门店就没有价值,这种没有价值的东西就应该消失。我建议大家可以针对时间紧张、工作很忙的用户提供上门服务,对不断地购买一些常规品的用户,到了可能复购的时候,你送货上门是很值得的。
Entity retail to do things, the first is to reshape the consumer mind, why consumers have to buy things here; the second re-positioning core consumer demand; the third to make the store the last resort, so online Become a search, parity, evaluation of the place. We talk about physical retail new business model, the core point to remember, must make your physical store attracted more people, come more often. Otherwise, your commercial real estate, your store has no value, this worthless things should disappear. I suggest that you can for the time-consuming, busy working users on-site service, to continue to buy some conventional products users, to the possible repurchase, you home delivery is worth it.