论文部分内容阅读
在华中某市,A 饮品公司为了提升销量,将该市一分为二,各设一个办事处。两个办事处为了出货,并没有严格控制经销商的数量,只要打款,就可以享受一级经销商的待遇。而一级经销商又为了资金快速周转,避免压仓,通过相互冲货,自己做终端等方式拼命压低产品批发价格,因而常常出现二批拿到的产品价格低于一级经销商下面的分销商(以550mL 的 A 品牌奥运装天然水为例,公司要求发到分销商的价格是19.5元/箱,可不少地区二批19 梯级的价差是渠道运转的内驱力。没有价差的产品,如何获得渠道运转的动力?
In a city in central China, A beverage company in order to enhance sales, the city is divided into two, each with an office. Two offices in order to ship, and did not strictly control the number of dealers, just playing money, you can enjoy the treatment of a dealer. And a dealer in order to quick turnover of funds, to avoid the warehouse, through mutual stocking, do their own way desperately to lower the wholesale price of the product, which often appear in two batches of products received below the price of distributors below the distribution Business (to 550mL of A brand Olympic natural water, for example, the company asked to send the price of the distributor is 19.5 yuan / box, a lot of areas can be divided into two groups of 19 cascade spreads is the driving force within the channel operation. No spreads of products, How to get the power of channel operation?