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随着中国经济越来越深层次的发展,知识经济和文化软实力越来越成为国家和地区持续向前发展的基础和动力保障,同时它也成为了反映一个地区综合实力的重要指标。博物馆作为一个地区文化资源的典藏机构,更应充分借助文化产业大发展大繁荣的历史机遇,大力开发博物馆的文化产业。通过文化产业的发展拓宽博物馆的宣传教育途径和方式,改变博物馆单一的陈列展览的形式,促进博物馆从“以物为本”的管理方式向“以人为本”去转变。本文认为了博物馆发展文化产业必须结合馆藏文物、当地文化特色进行设计开发,借助现代化科技手段,促进产业快速发展。
With the deepening economic development in China, the knowledge economy and cultural soft power have increasingly become the foundation and motive force for the continuous development of the country and the region. At the same time, it has also become an important indicator of the overall strength of a region. As a collection institution of regional cultural resources, museums should make full use of the historical opportunity of great development and prosperity of cultural industries and vigorously develop the cultural industries of museums. Through the development of cultural industries, we should broaden the ways and means of publicity and education of museums, change the forms of single exhibitions and museums in museums, and promote the transformation of museums from “materialized ” management mode to “people-oriented ”. This paper argues that the development of cultural industries in museums must be combined with the collection of cultural relics and local culture to carry out design and development. With the aid of modern scientific and technological means, the rapid development of the industry should be promoted.