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旅游产业与文化产业融合是新常态下产业协调发展的客观要求,是新形势下提升旅游产业竞争力和满足大众更高层次旅游消费的必然选择。从融合发展的主要形式看,技术融合是两大产业融合的催化剂,资源融合是两大产业融合的显著标志,企业融合是两大产业融合的重要载体,市场融合是两大产业融合的内在动力。推进旅游产业与文化产业的融合,需要创新体制机制,强化品牌战略,立足市场导向,完善配套措施。
The integration of tourism industry and cultural industry is an objective requirement for coordinated development of industries under the new normal and an inevitable choice to enhance the competitiveness of the tourism industry and satisfy the higher tourism consumption of the general public in the new situation. From the main form of integration and development, technology integration is the catalyst for the integration of the two industries. Resource integration is a significant symbol of the integration of the two industries. The integration of enterprises is an important carrier for the integration of the two industries. Market integration is the intrinsic motivation for the integration of the two industries. . To promote the integration of tourism industry and cultural industry, we need to innovate institutional mechanisms, strengthen brand strategy, base ourselves on market orientation and improve supporting measures.