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零售业是一个大舞台。它既有规则和共性,同时也浸透着形形色色的个人理念、思想、核心价值观甚至人生观。这个舞台让你充分发挥个人想象力,让你自由营造空间和氛围,让你的生命体现价值。规则是需要掌握的。鲁宾菲尔德在《基业成长》一书中详细讲述了这些基本原则的方面,比如如何选址、如何管理店铺、如何打造品牌等。很多经营管理方面的图书都讲过这些
Retail is a big stage. It has both rules and commonalities, but also soaked with all kinds of personal ideas, thoughts, core values and even outlook on life. This stage allows you to give full play to your personal imagination, allowing you the freedom to create space and atmosphere, so that your life reflects the value. The rules need to be mastered. Rubin Field in “Foundation Growth” a book detailing aspects of these basic principles, such as how to siting, how to manage the store, how to build the brand. Many books on management have said these