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本文简述了文化创意产业发展的内涵,明确文化创意产业的核心竞争力在于创造,并针对文化创意产业中可能出现的问题,提出了增强文化产品的创新、艺术原创性的建构、品牌建设以及文化创意人才的培养等相应的建议对策,同时,重构文化产业的艺术和文化价值,推动传统产业转型升级,促进文化创意产业可持续发展。
This article briefly describes the connotation of the development of cultural and creative industries, clearly the core competitiveness of cultural and creative industries is to create, and for the cultural and creative industries that may arise, put forward to enhance cultural product innovation, art originality, brand building and Cultural and creative talents such as the corresponding suggestions and measures at the same time, reconstruction of the cultural and artistic value of the arts and promote the transformation and upgrading of traditional industries and promote the sustainable development of cultural and creative industries.