论文部分内容阅读
“报网互动”是时下报业探讨的热门话题之一。2007年8月,本刊记者亲临“报网互动”一线,对国内42家报业集团的新闻网站进行了集中扫描,从网站的整体设计、功能性、服务性,特别是在“报网互动”方面所体现的特色服务做了一些调查。调查发现,42家报业集团中,有40家报业集团的网站都不同程度的设计了交互功能,沿海、南方发达地区的报业新闻网站明显在交互界面、功能性设计上都略胜一筹,有几家报业集团甚至专门在报业新闻网站的基础上又打造了一个专门的“报网互动”平台,增强互动性。另外,报业集团的新闻网站已经不单单是一个新闻发布平台,而更多的是一个新闻、资讯的服务门户,并且为网民、读者提供丰富的特色服务,服务具有较强的地区特性。为了让读者能够更多的了解“报网互动”一线的实际情况,我们还特约了9家国内知名报业新闻网站的负责人,请他们谈谈自己所负责的网站为网民、读者提供了哪些有特色服务,同时在“报网互动”方面有哪些感悟和思考,欢迎大家来信也参与到我们的讨论中来。在这里,本刊要特别感谢各位报业网站负责人对我们的支持!
“Newspaper network interaction ” is nowadays one of the hot topics discussed in the newspaper industry. In August 2007, our correspondents visited “Newspaper Interactive” line to conduct centralized scanning of news websites of 42 newspaper groups in China. From the website’s overall design, functionality and service, especially in the “ Newspaper interactive network ”reflected in the characteristics of the service to do some investigation. The survey found that among the 42 newspaper groups, 40 newspapers group websites all designed interactive functions to varying degrees. Newspaper news websites in developed areas in the coastal areas and in the southern part of China obviously have slightly better interface and functional design Several newspaper groups have even created a special platform for “newspaper-net interaction” based on the newspaper news website to enhance their interaction. In addition, the newspaper group’s news website is no longer just a news release platform, but more is a news and information service portal, and offers a wealth of special services for Internet users and readers with strong regional characteristics. In order to let the readers know more about the real situation of the first line of the newspaper network interaction, we also specially appointed the chiefs of 9 domestic well-known newspaper news websites and asked them to talk about the websites that they are responsible for providing to netizens and readers What are the characteristics of the service, at the same time in the “network interaction” what insights and thinking, welcome letter also participated in our discussion. Here, we should pay special tribute to you newspaper reporter in charge of our support!