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《中国新声代》第二季——中国儿童音乐顶级盛典重点变化:规模、品质升级与互动升级播出时间:周六晚7点档播出周期:2014年第二季度招商项目:冠名/特约(1)规模升级:全面拓展参与人群,聚焦活动爆点。1.城市选拔:结合企业营销活动,启动城市选拔。一线城市+企业营销重点城市的灵活搭配全面提升活动影响力。2.媒体联动:联动当地媒体,扩大活动影响当地媒体全方位宣传互动,最大限度提升活动规模。(2)品质升级:全面提升节目品质,引发世界关注。1.顶尖音乐人:拟邀请顶尖音乐制作人加盟,如谭盾、
“China New Voice Generation” Season 2 - Top Changes of Chinese Children’s Music Festival Key Points: Scale, Quality Upgrade and Interactive Upgrading Broadcast Time: 7:00 p.m. On Saturday Broadcast Period: Second Quarter of 2014 Attracting Projects: Title / Special (1) Scale Up: To fully expand the participation of people, focusing on the event explosion. 1. City Selection: Combination of corporate marketing activities, start the city selection. First-tier cities + marketing of key cities with flexible marketing activities to enhance overall influence. 2. Media linkage: linkage with the local media, expanding activities affect the full range of local media interaction, to maximize the scale of activities. (2) Quality Upgrades: To enhance program quality in an all-round way and arouse the attention of the world. 1. top musicians: to invite top music producers to join, such as Tan Dun,