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市场是检验教学的有效指标,目前专业院校培养的广告设计“人才商品”与广告行业的需求落差很大。从市场化向度来关照广告设计专业的教学改革,从调整教学内容和节奏着手,主要体现在:加强对生源的创意能力和设计美感的考核;用电脑图形软件训练替代手绘训练;低年级拓广度高年级拓深度;先修技能再修理论;毕业设计要鼓励创新等五个方面。
The market is an effective indicator of test teaching. Currently, there is a great gap between the demand for telecoms products and the advertising industry in advertising design, which is cultivated by professional colleges and universities. From the perspective of marketization, we should take care of the teaching reform of advertisement design specialty, starting with the adjustment of teaching contents and rhythm. The main contents are as follows: to strengthen the students’ creative ability and aesthetic design assessment; to use computer graphics software instead of hand-drawn training; Breadth and depth of advanced extension; prerequisite skills to repair theory; graduation design to encourage innovation and other five areas.