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对内要提升公司内部跨文化经营的意识和能力,对外要借助“外脑”少走弯路,才能尽快让中国企业在硬实力上建立起相应的软实力。近年来中国企业海外投资的资金管理、技术研发、人才团队建设等方面的硬实力日益增强,攻城略地的速度不断加快。但是不断成长的中国投资者,往往闯过了资金、技术比拼的大风大浪,却在后续经营的小河沟翻船碰壁。以笔者接触的一些案例来看,主要问题是中国
In order to enhance the awareness and ability of cross-cultural management within a company, it is necessary for foreign enterprises to make fewer detours by using their foreign brainpower so that Chinese enterprises can establish corresponding soft power as soon as possible on the basis of their hard power. In recent years, the hard power of China’s overseas investment in fund management, technology research and development, and talent team building has been steadily increasing, and the speed of siege and city landing has been accelerating. However, Chinese investors, who are constantly growing, often break through the storms of capital and technology competitions, but they are hitting the wall in subsequent small river ditches. In my case, the main problem is China