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商标是商标法中的基本,商标混淆在商标侵权认定和审查中发挥重要作用,加强对商标混淆可能性的研究有助于对商标侵权纠纷的处理,也有助于完善商标制度。混淆可能性的定义和认定标准一直以来都是理论研究的重点,我们在混淆可能性的认定过程中,各要素应当综合考察,不能互相割裂。商标混淆不仅损害商标权人的利益,也妨碍消费者认牌购物,甚至是扰乱市场竞争秩序。因此,应禁止这种违法不当行为,建立良好的解决机制,预防并打击此种行为的发生。
Trademark is the basic trademark law, trademark confusion in the identification and review of trademark infringement play an important role in strengthening the possibility of trademark confusion research will help to deal with trademark infringement disputes, but also help improve the trademark system. The definition and standard of confusion possibility has always been the focus of theoretical research. In the process of identifying the possibility of confusion, all elements should be comprehensively investigated and can not be separated from each other. Trademark confusion not only undermines the interests of trademark owners, but also prevents consumers from identifying their products or even disrupting market order. Therefore, such illegal acts should be prohibited and a good solution mechanism should be set up to prevent and combat the occurrence of such acts.