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上期我们讨论了传统企业市场部的存在必要性,那么一个致力于变革的公司或一个创业型的公司应如何实现市场部的职能呢?保罗·克鲁格曼在他的《科技帝国的兴衰》中引用了哲学家伊本·赫勒敦关于野蛮部落屡屡战胜开化民族现象的历史思辨:沙漠中的部落成员一定比已定居的开化民族更勇敢、社会凝聚力更强,因此每隔一段时间,他们就会狂飙而至,占领统治者已经变得腐朽自满的土地。然后他们会建立起一个新的朝代,随着时间推移,他们也会同样变得腐朽而自满,最后再被一群新的野蛮部落推翻。
In the previous issue, we discussed the necessity of the existence of the traditional corporate marketing department. How should a company dedicated to change or an entrepreneurial company fulfill its marketing function? Paul Krugman, in his “Rise and Fall of the Technology Empire” Cites the philosopher Ibn Khaldun's historical speculation that savage tribes repeatedly defeated the phenomenon of the civilized nation: tribes in the desert must have been more brave and established social cohesion than settled civilizations, and therefore, from time to time, they It will hurricane to occupy the rulers have become decadent land. Then they will establish a new dynasty, and over time they will equally become corrupt and complacent, before being overthrown by a new group of brutal tribes.