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近年来,在经济转型和新媒体冲击的双重压力下,越来越多的报纸面临生存危机。芜湖日报报业集团也面临同样压力,旗下报纸广告量、发行量持续下滑,读者流失严重。特别是都市类报纸《金周刊·芜湖广播电视》(以下简称“金周刊”)定位模糊,与大江晚报同质化严重,影响力下降,运营艰难。在此情况下,我们没有简单停刊,而是立足自身实际做整合,推动供给侧结构性改
In recent years, more and more newspapers are facing a crisis of survival under the dual pressures of economic restructuring and the impact of new media. Wuhu Daily Newspaper Group is also facing the same pressure, the newspaper’s advertising volume, circulation continued to decline, the loss of readers serious. In particular, the city newspaper “Golden Week Wuhu radio and television” (hereinafter referred to as “Golden Week”) vague positioning, and River Evening serious homogeneity, impact decline, operational difficulties. In this case, we did not simply stop publication, but based on the actual integration of our own to promote supply-side structural changes