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现代社会的不断发展和进步,信息化时代已经到来,在各行各业之中都已经有了信息化的发展方向,其中,在微信时代的背景下,我国的图书营销传播也有了新的发展,传统的营销模式已经不能满足现代社会的需求,微信时代以较大的影响力和传播力快速占领了销售市场,受到了越来越多人的关注和了解,本文主要论述的是在微信时代的背景下,对我国图书营销传播创新模式研究,不断完善和更新各项基本营销和创新模式,顺应社会经济信息化的发展趋势。
The continuous development and progress of modern society, the era of information has come, in all walks of life have been the development of information technology, of which, in the context of the WeChat era, China’s book marketing has also been a new development, The traditional marketing model can no longer meet the needs of modern society. The WeChat era quickly seized the sales market with greater influence and communication power, and attracted more and more people’s attention and understanding. This article mainly discusses that in the era of WeChat In the background, this paper studies the innovation mode of marketing and communication of books in our country, constantly perfects and updates various basic modes of marketing and innovation, and complies with the development trend of social economy informationization.