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“开年大戏”是在现代文化背景下产生的,是现代传媒手段与传统民俗文化概念相融合的产物。笔者无意考察“开年大戏”这一概念何时得以形成,以及其形成的历史渊源又是什么。但就这一概念本身所蕴含的意义而言,“开年大戏”的概念无疑是紧密契合了当下国家大力发展创意文化产业的宏观理念与构想,其背后所体现出的也恰恰是一种具有独特创新意识的思维模式,以及其独具蕴含的文化品格。“开年大戏”的实质及其本身的文化蕴含,实际上是在于借
“New Year operas ” is generated in the context of modern culture, is the product of the integration of modern media and traditional folk culture concept. I do not intend to examine the “opening age drama” when the concept of the formation of which, and its historical origin is what. However, in terms of the meaning inherent in this concept, the concept of “operas” undoubtedly closely follows the macroeconomic ideas and concepts that the country now vigorously develops in creative and cultural industries. What is embodied behind it is precisely one A uniquely innovative thinking model, as well as its unique cultural character. “New Year operas ” essence and its own cultural implication, in fact, is to borrow