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2012年的盛夏,浙江卫视的一档音乐类选秀节目《中国好声音》忽然窜红,在已经蔚为大观的电视选秀群中再异军突起,掀起收视狂潮。这一档据说从荷兰引进的电视选秀节目,在中国的电视市场上已成功地本土化。随着高收视率的实现,巨额广告收入滚滚而来,未来的后端产业链收益更是胜券在握。可以预计,该项目的引进者应该会赚得钵满盆满。该节目一个为人称道的创意是“导师盲选”:由四位明星导师背对选手,
In the summer of 2012, the “China Good Voice”, a television program of Zhejiang Satellite TV, suddenly became popular in television dramas, which has become a spectacular television program, setting off a frenzy of viewing. This file is said to have been successfully localized in China’s television market by television dramas introduced from the Netherlands. With the realization of high ratings, a huge amount of advertising revenue billows, the future revenue of the back-end industry chain is a winner. It can be expected that the introduction of the project should be profitable. The program is a commendable idea is “mentor blind selection ”: the four star mentor back to the players,