羊老大:中国羊毛防寒服“领头羊”

• 作 者: 陈萍 武志军
• 出 处: 中国品牌
• 发表日期: 2012年07期
• 关键词: 羊毛 保暖内衣 陕北地区 品牌制胜 榆林 浪淘沙 迎难而上 股份有限公司 系列产品 服装行业协会

1995年,一个以生产销售独具特色的羊毛羊绒防寒服企业的品牌,在陕西榆林诞生。在上个世纪服装行业大浪淘沙的时代背景下,羊老大服装依托榆林丰富的羊毛资源,继承陕北独特的羊文化精神,本着诚信第一的原则,打破传统,迎难而上,开创了陕北地区羊绒羊毛服装的第一品牌。科技创新品牌制胜羊老大服饰股份有限公司,充分利用榆林周边地区丰富的羊毛资源,自主研发出了纯羊毛防寒服、纯羊毛工艺裤、马甲、棉袄、羊绒裤、羊毛被、T恤衫、保暖内衣等八大类上百个款式的“羊老大”牌系列产品。

In 1995, a production and sales of unique wool cashmere winter clothes business brand, was born in Shaanxi Yulin. In the era of the ebb and flow of the apparel industry in the last century, based on the rich wool resources of Yulin and inheriting the unique sheep culture in northern Shaanxi, the costume of sheep owners breaks the tradition in line with the principle of sincerity and integrity, Northern region cashmere wool clothing brand. Scientific and technological innovation brand win sheep Clothing Co., Ltd, take full advantage of the rich wool resources around the Yulin, independent research and development of a pure wool winter clothes, pure wool craft pants, vest, jacket, cashmere pants, wool, T-shirts, thermal underwear Eight categories such as hundreds of styles “sheep boss ” brand products.