留白手法在平面设计中的应用

• 作 者: 吴志坚
• 机 构: 中国石油大学胜利学院,
• 出 处: 艺术品鉴
• 发表日期: 2017年10期
• 关键词: 平面设计 招贴设计 艺术想象力 标识设计 包装设计 视觉感染力 标识内容 视觉疲劳 增强图像 部分空间

在传统中国画中,留白是一种非常重要的创作艺术手法,其作用是极大地激发观者的艺术想象力,使画的意境和内涵得到进一步拓展。近年来,越来越多的平面设计师开始重视和喜爱留白手法在平面设计作品中的应用。介于此,本文针对平面设计中留白手法的具体应用展开了研究,首先介绍了留白手法应用的重要作用,然后分别对招贴设计、标识设计、网页设计和包装设计四个领域中留白手法的具体应用进行了重点探讨,希望能够对广大设计者提供帮助。

In traditional Chinese painting, the blank is a very important creative art technique, its role is to greatly stimulate the viewer’s artistic imagination, so that the artistic conception and connotation of painting can be further expanded. In recent years, more and more graphic designers have begun to value and love the use of blank techniques in graphic design works. At this point, this paper studies the concrete application of blank-out technique in graphic design. Firstly, it introduces the important role of blank-out technique. Then, it gives a brief introduction to the blank design of blank design, logo design, web design and packaging design The specific application of the method has been focused on, hoping to help the majority of designers.