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1月20日,国家工商总局广告司对外发布201 5年工作要点,确定了工作的总体要求。其中,强化广告监管职责,净化广告市场,加大对虚假违法广告的查处,加大整治互联网虚假违法广告力度成为关注的重点。在对虚假违法广告的查处上,广告司在201 5年将以传统媒体为重点,部署开展虚假违法广告专项整治行动,同时加大整治互联网虚假违法广告力度。其中包括实施广告信
On January 20, the Advertising Division of SAIC released the key points of work for 201 5 years and determined the general requirements of the work. Among them, to strengthen the supervision duties of advertising, purifying the advertising market, increase the investigation of false and illegal advertising, increase remediation of the Internet false and illegal advertising efforts has become the focus of attention. In the investigation of false and illegal advertisements, the advertising department will focus on traditional media in 201 5 and will deploy and carry out special rectification actions on false and illegal advertisements, meanwhile intensifying efforts to rectify the false and illegal advertisements on the Internet. Including the implementation of advertising letters