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品牌是一个企业个性化的象征 ;知识经济时代决定了品牌战略必须成为企业战略的核心 ;企业应全面实施品牌战略 ,提升其竞争力。
Brand is a symbol of corporate personality; knowledge economy determines the brand strategy must be the core of business strategy; enterprises should fully implement the brand strategy to enhance its competitiveness.