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省级广播电台专业频道,这个近年来在竞争的夹缝中顽强成长,并取得了令人欣喜成绩的传统媒体,如何迎接新世纪多媒体发展的严峻挑战,如何在基本解决了长期来使人挠头的生存难题后,更好地做到可持续发展,实现做强、做大的目标,已成为业内决策层和广大员工日益关注的话题和面临的课题。本文结合作者几年来在专业频道的工作实践,对广播专业频道发展的战略进行了探讨。
How to meet the tough challenges of multimedia development in the new century and how to basically solve the long-term head-scratching problem of the traditional medium of provincial-level radio stations, a traditional medium that has made tenacious strides in competition and caught up in the competition in recent years Survival challenges, the better to achieve sustainable development, to achieve stronger and bigger goals, the decision-making industry and the majority of employees has become increasingly concerned about the topic and the problems faced. Based on the author’s work practice in professional channels over the past few years, this article discusses the strategy of broadcasting professional channel development.