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最近一段时期,大数据技术及其应用已被提到了一个很重要的地位——未来十年将是一个“大数据”引领产业革命的时代。随着网络技术的逐渐成熟,云计算、新媒体的不断丰富,由此产生的数据将比历史上的任何时期都要多、都要快。大数据时代已悄然而至,成为我们不可回避的话题。与此同时,随着科技进步和新媒体迅猛发展,以互联网、手机媒体、移动电视等为代表的新媒体应运而生,而传统直邮那种单一的邮寄形式已不能满足客户对于广告日益个性化、多样化的需求,中国直邮产业遭遇前所未有的挑战。如
Recently, big data technology and its applications have been mentioned in a very important position - the next decade will be a “big data” leading the era of the industrial revolution. With the gradual maturity of network technology, cloud computing, new media continue to enrich, the resulting data will be more than any time in history, faster. The era of big data has quietly become our unavoidable topic. At the same time, with the progress of science and technology and the rapid development of new media, new media represented by the Internet, mobile media and mobile TV come into being. However, the single mailing form of traditional direct mail can no longer satisfy customers’ China’s direct mail industry has encountered unprecedented challenges. Such as