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现在消费者都是利用碎片化的时间在获取信息,在手机端没有人的阅读时间会超过5分钟,所以,要把信息打散,把其中的洞察抓出来,通过碎片化的媒体方式把这个信息完整地传播出去。从传统品牌营销到数字营销,营销的形式已经开始发生变化。大约是从20年前,媒介从报纸到电视再到今天的互联网,移动互联网,一直都在发生变化。每个不同阶段都会有一条广告创意或者一家广告公司来代表一个时代的标志。在电视时代,4A公司的一个创意可以在电视上放一年也没问题,纸媒集团也可以把这些创意继续复制到报纸上进行传播。甚至在2000年前后有一些门户网站形成的时候,4A公司
Now consumers are using the fragmentation of the time in the access to information, no one on the phone side of the reading time will be more than 5 minutes, so we should break up the information, to grasp one of insight, through the fragmented media this The message is fully disseminated From traditional brand marketing to digital marketing, the form of marketing has begun to change. About 20 years ago, the media, from newspapers to television to today’s Internet, the mobile Internet, has been changing. There is an advertising idea or an advertising agency at every stage to represent a symbol of the times. In the television era, one of 4A’s ideas can be put on TV for a year without any problems, and the paper media group can continue to copy these ideas to the newspapers for dissemination. Even before 2000 when some portals formed, 4A companies