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经济的飞速发展,设计人才整体需求量加大,而高校专业的细分化及实践指导教学的匮乏,已经无法与目前社会的发展相适应,当今社会所需要的是具备创新和实践全方位发展的设计人才。因此,需要对广告设计科目教学的形式方法进行相应的革新。广告设计作为目前我国设计专业的基础性课程,与多个科目相关联,其中与展示、环境相关设计等具有紧密联系,教育过程中需要考虑学科之间所存在的交叉性,培养学生综合能力及素养。积极的对学生进行引导,参与社到社会实践教学中,以实际案例、项目为例子培育学生,使其真正具备创新及实践能力,成为高素质人才。
With the rapid economic development, the overall demand for design talents has increased. However, the breakdown of university majors and the lack of practical instruction have become incompatible with the current social development. What is needed in today’s society is innovation and practice in all respects Design talent. Therefore, it is necessary to innovate the formal methods of teaching advertising design subjects. Advertising design, as the basic course of design specialty in our country, is related to many subjects. Among them, it is closely related to display and environment-related design. The education process needs to consider the interdisciplinarity between disciplines and cultivate students’ comprehensive abilities and Literacy. Actively guide students, participate in social practice teaching, with actual cases, projects as an example to nurture students to make it truly innovative and practical ability to become highly qualified personnel.