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随着社会的进步,传统的地域非物质文化遗产发展面临着如何可持续发展的瓶颈期。各地政府虽然加强了对于非遗传承人的经济资金支持力度,但很多项目仍然面临着年轻一代资源的流失,如何进行更好的传承面临着持续发展的问题。而湘西南土特产包装设计一直以来未受到企业重视,大部分土特产包装设计较为普通,缺乏特色。如何将两者进行合理融合,让湘西南土特产包装在当地非遗文化影响下发展出自己的特色,是一项具有可持续发展的设计方向。
With the progress of society, the development of the traditional regional intangible cultural heritage faces a bottleneck of how to achieve sustainable development. Although all local governments have stepped up economic and financial support for non-genetic bearers, many projects still face the loss of resources of younger generations and face the problem of sustainable development in terms of how best to pass on their inheritance. The specialty of Hunan native packaging design has not been valued by enterprises, most of the native product packaging design is more common, lack of features. How to make a reasonable integration of the two so that native products in the southwestern Hunan can develop their own characteristics under the influence of local non-heritage culture is a design direction with sustainable development.