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企业的品牌可以理解为文化和管理实践的结果,但这种理解还是不能完全说明品牌的威力。品牌应该铭刻在企业每个领导者的心中,这些领导者将品牌意识传达给员工,再由员工把它传达给顾客。这样,领导品牌就处于企业的核心地位。当一个领导者在数年的时间里展示他与众不同的领导才能时,领导能力就被赋予了品牌。企业应创造出有品牌的、不同于其他企业的领导者。
The corporate brand can be understood as the result of culture and management practices, but this understanding still does not fully explain the power of the brand. The brand should be engraved in the minds of every leader in the business who communicates the brand awareness to the employee and who then communicates it to the customer. In this way, the leading brand in the company's core position. When a leader shows his distinctive leadership skills over a period of years, leadership is endorsed by the brand. Businesses should create branded leaders that are different from other companies.