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本文从《天天向上》节目入手,首先阐述了电视娱乐节目文化品质的内涵,概念和特征。接下来分析了当下电视娱乐节目的文化品质的现状,例如:电视娱乐节目过于娱乐化,缺少文化内涵;过于形式化,缺乏原创;商业化过重,缺少真实性;跟风现象明显,缺乏版权意识。然后本文详细分析《天天向上》的文化品质,从娱乐精神和文化结合与超越娱乐的文化追求两个方面展开分析。最后,探讨提升我国电视娱乐节目文化品质的措施,从电视媒体坚守节目品位、电视台加强自主研发和创新两个角度进行探讨。
This article starts with the “Daily Upward” program, first expounds the connotation, concept and characteristics of the cultural quality of the TV entertainment program. Next, we analyze the present situation of the cultural quality of the current TV entertainment programs. For example, television entertainment programs are too entertaining and lack cultural connotation; over-formalization and lack of originality; over-commercialization and lack of authenticity; . Then, this article analyzes in detail the cultural quality of “every day” and analyzes from two aspects: entertainment spirit and cultural pursuit that transcends entertainment. Finally, the measures to enhance the cultural quality of TV entertainment programs in China are explored from the viewpoints of the TV media sticking to the quality of the programs and the television stations strengthening their independent R & D and innovation.