搭建服务保障平台 实现产业消费双赢

• 出 处: 绿色环保建材
• 发表日期: 2014年06期
• 关键词: 家居建材 保障平台 建材市场 产品质量 绿色建材 消费者关系 权威认证机构 服务水平 技术进步 消费者权益

对消费者来讲,购买家居建材产品,看重的是产品的质量、服务和保障。如何展示产品质量、体现服务水平、阐述保障体系?如何在短短几分钟内打动消费者?靠各种认证、绿标?不少企业手中都拿着很多认证、标志、牌匾。在建材市场上,关于环保、质量的宣传标识铺天盖地。有了这些,消费者依旧不一定认同。面对形形色色、种类繁多的认证,消费者往往无所适从。

For consumers, the purchase of home building materials products, the value of the product quality, service and security. How to display the quality of products, reflect the level of service, elaborate security system? How to impress consumers in just a few minutes? By a variety of certification, green standard? Many companies have a lot of hands in the hands of certification, logo, plaque. In the building materials market, environmental protection, quality of propaganda logo overwhelming. With these, consumers still do not necessarily agree. In the face of all kinds of certification, a wide range of consumers are often confused.