美国传统实体零售店回暖

• 作 者: 赵敏
• 出 处: 中国服饰
• 发表日期: 2011年03期
• 关键词: 不甚乐观 购物过程 消费方式 移动商务 市场萧条 电子商务 经济衰退 购物中心 投入产出效率 百货公司

过去几年中,传统零售商发展势头或多或少遭受到挫折,一方面全球性经济衰退造成市场萧条,而一部分消费者由于对前景不甚乐观,在购物支出上更加趋于节俭;另一方面电子商务和移动商务等新型消费方式日渐流行,很多消费者足不出户便可以完成购物过程,这给实体零售店带来巨大冲击。

Over the past few years, the traditional retailers have suffered more or less the setback in their development momentum. On the one hand, the global economic downturn has caused the market to become sluggish while some consumers are more frugal on shopping spending due to their less optimistic outlook. On the other hand, As new consumption patterns such as e-commerce and mobile commerce are gaining in popularity, many consumers can complete their shopping without leaving home, which has brought huge impact to physical retail stores.