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Mobile technology has been under constant growth in last years.The emergence of smartphones has encouraged the development of a wide variety of mobile applications.Some of them are related to daily tasks.In this regard,we propose the Shop&Go mobile application which allows a supermarket customer to do the shopping covering the shortest distance1).An analysis of the routing problem applied to an efcient way of doing the shopping is made.A map with items distribution and distances between products is provided by the supermarket.Based on these information two heuristics have been proposed to do the shopping following the optimum path.Both heuristics have been compared,proving that neither of them can be defned as the best one in all cases.The products in the shopping list determine which is the best solution for each case.Therefore,both algorithms have been included in our application,letting the user decide which route he/she wants to follow.Shop&Go has also other functionalities which are extensively described in the paper.Simulations over an HTC Desire mobile are shown to demonstrate the proper tool operation.Finally,a study of consumer acceptance has been made to know its possibilities of success in the mobile technology market.
Mobile technology has been under constant growth in last years. The emergence of smartphones has encouraged the development of a wide variety of mobile applications. Some of them are related to daily tasks. This regard, we propose the Shop & Go mobile application which allows a supermarket customer to do the shopping covering the shortest distance1) .An analysis of the routing problem applied to an efcient way of doing the shopping is made. A map with items distribution and distances between products is provided by the supermarket.Based on these information two heuristics have been proposed to do the shopping following the optimum path.Both heuristics have been compared, proving that neither can they def def as as the best one in all cases. products in the shopping list determine which is the best solution for each case. Therefore, both algorithms have been included in our application, letting the user decide which route he / she wants to follow .hop & Go has also other functionalities which a re extensively described in the paper. Simulations over an HTC Desire mobile are shown to the proper tool operation. Finally, a study of consumer acceptance has been made to know its possibilities of success in the mobile technology market.