中国移动:有一种贬值叫撤退

• 作 者: 彭旭知
• 出 处: 广告大观(综合版)
• 发表日期: 2010年11期
• 关键词: 中国移动 客户品牌 动感地带 移动通信专家 短信业务 中国通信 神州行 移动信息专家 商务领航 如意通

去年的热播剧《潜伏》中有句台词曾经深深地打动了我——“有一种胜利叫撤退,有一种失败叫占领。”正所谓退一步海阔天空,这种智慧无时无刻不闪耀在我们的生活和我们的营销活动当中。今天,面对中国移动品牌贬值这个问题,我个人以为也正好也应证了这句话。中国移动品牌贬值也是一种撤退,一种朝着胜利的撤退。

Last year’s hit drama “Lurking” in a line has deeply touched me - “There is a victory called retreat, there is a failure called occupation.” The so-called step back to the brighter future, this wisdom is not shining all the time Our life and our marketing activities. Today, the face of the problem of devaluation of China’s mobile brand, I personally think that also should be exactly this sentence. Devaluation of China’s mobile brand is also a retreat, a retreat toward victory.