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借用狄更斯在《双城记》中的一句名言,我国广播电视制作业的发展可谓是进入了“一个最好的时代,也是一个最坏的时代”。“最好的时代”在于,在文化体制改革和制播分离等一系列放松性规制政策的推动下,广播电视内容产业的市场空间得到最大限度的开放与释放,迎来了最佳的发展机遇期。“最坏的时代”在于,随着市场准入门槛的降低,上下游市场的竞争亦达到前所未有的激烈程度。从上游的电视剧制作业来看,行业极度分散,市场集中度指标CR5低至10%以下,企业的同质化竞争现象
Borrowing from Dickens’s famous quote in “Twins”, the development of radio and television production in our country can be said to have entered “one of the best times and the worst of times.” “The Best Times ” lies in the fact that under the promotion of a series of relaxing regulatory policies such as the reform of the cultural system and the separation of production and broadcasting, the market space for the broadcasting and television content industry has been opened up and released to the utmost extent, ushering in the best Development opportunities. “The worst era ” lies in that with the lowering of the market access threshold, the competition in the upstream and downstream markets has also reached an unprecedented level of intensity. Judging from the upper reaches of the television drama production industry, the industry is extremely fragmented, the market concentration index CR5 as low as 10%, the phenomenon of homogenization of enterprises