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美国密苏里大学教授旺·H·张对亚洲市场行销的分析报告指出,这个区域内所有国家和地区的生产总值超过世界总值的半数,预估未来10-20年间,将会有5亿个新兴的亚洲消费者以每年2000美元的消费额度涌进市场。 即便是目前,亚洲也早已是许多跨国公司心目中的宠儿。例如,泰国便是威士忌全球最大的消费市场,干邑白兰地的世界最大市场在香港。麦当劳前10大销售店有8家位于香港,而其最贵的麦香堡系由东京卖出的。万事达卡的持卡户约有1/4在亚洲。
According to a report by the University of Missouri, Professor Wang H. Zhang on marketing in Asia, that the GDP of all countries and regions in the region exceeds one-half of the world’s total and that there will be 500 million in the next 10 to 20 years Emerging Asian consumers are pouring into the market at an annual spending of $ 2,000. Even now, Asia has long been the darling of many multinationals. For example, Thailand is the world’s largest consumer market for whiskey, with Cognac’s largest market in the world being in Hong Kong. Eight of the top 10 McDonald’s sales outlets are located in Hong Kong, while the most expensive Macha Fort is sold by Tokyo. About a quarter of cardholders in MasterCard are in Asia.