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价格也是一张嘴,巧妙的定价犹如甜言蜜语,容易引发人们的购买欲望。我经营小超市多年,对商品的定价摸出了几条秘诀,也许对同行有所启发。一、化大为小。商场,特别是小商店,对价值比较高的商品,最好的定价办法就是化大为小,即用小单位定价。比如卖同一种茶叶,商店标价100元/公斤,那些想喝这种茶的人,却因消费水平有限望而却步了。如把价格定成5元/两,虽商品的定价是一样的,但“低”标价会给顾客一种“便宜”的错觉,很容易打开他们的钱包。
The price is also a mouth, clever pricing is like sweet talk, it is easy to trigger people’s desire to buy. I have been working in small supermarkets for many years and have developed a few tips on the pricing of commodities, perhaps inspiring my colleagues. First, turn out to be small. In shopping malls, especially small ones, the best pricing method for high-value goods is to make them smaller, that is, to use small units for pricing. For example, selling the same type of tea, the store is priced at 100 yuan / kg, those who want to drink this tea, but because of the limited level of consumption and deterred. If the price is set at 5 yuan/two, although the price of the goods is the same, the “low” price will give the customer an illusion of “cheap” and it is easy to open their wallet.