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“数字电视”是继电视机从无到有、从黑白到彩色之后的第三次革命,是世界通信与信息技术迅猛发展在媒介领域的表征,因为它作为信息产业前沿阵地的媒介产业的核心领域,诱发了整个广播电视产业链条的深刻变革,被全球各国视为新信息时代重要的一项“战略技术”。从产业链条上来说,数千亿元的市场蛋糕等待参与者分享;对消费者来说,以后看电视,不再是被动地“看”而是自主地“用”……
“Digital TV” is the third revolution after television sets from scratch and from black and white to color. It is a manifestation of the rapid development of communications and information technology in the field of the media because it serves as a media industry in the frontier of the information industry , Which has induced the profound transformation of the whole radio and television industry chain and regarded by all the countries in the world as an important “strategic technology” in the new information age. From the industry chain, the hundreds of billions of market cake waiting for participants to share; for consumers, watch TV later, no longer passively “look ” but autonomously “use ” ......